4.1 Stakeholder Analysis

"You can't manage what you haven't identified." Stakeholder analysis is the process of systematically gathering and analyzing qualitative and quantitative information to determine whose interests should be taken into account throughout the project.

---

The Analysis Journey

Identifying stakeholders is more than just a list of names; it's about understanding the hidden power dynamics of the organization.

4.1a Mapping

Using the Power/Interest Grid and Salience Model to prioritize engagement.

4.1b Classification

Maintaining the Stakeholder Register and analyzing direction of influence.

---

2026 Shift: Stakeholder Diversity

In the modern project environment, stakeholders are more diverse than ever. You must consider:

• Digital Stakeholders: AI owners, data privacy officers, and cybersecurity teams.
• Global Stakeholders: Different time zones, cultural holidays, and communication norms.
• Sustainability Stakeholders: ESG (Environmental, Social, Governance) auditors and community impact groups.

🔍 Pro Tip: The Shadow Stakeholder

The most dangerous stakeholder is the one you didn't find. Always ask your known stakeholders: "Who else should I be talking to about this?"